“How do I know when the copy is done?”
I’ve wrestled with that question a lot.
Your copy seems okay. But what about XYZ thing you read about? Should that be in there?
You check over your trusty checklist that all-copy-must-have you picked up from some site.
But you’re still not sure you did it right.
“It tells me I need a hook. Is my hook good though?”
I always had doubts about when my copy was done.
So I’d spend HHOOOUURRSSS writing and rewriting. And wind up with something that wasn’t much better than what I already had 3 days ago.
Until I found a little trick that helps me go “Okay, done. Next.”
I talk of it hither: