In my early case study drafts, the whole thing was quotes from the client.
The story was told in quotes. With as little “writing” from me as possible.
Then I got feedback from a smart marketer the Irish refer to as Ross O’Lochlainn.
And he was all: “Why don’t you give more context to these quotes?”
A fine idea. More context means I can set the stage more. I can fill in background info and important details that, if ignored, would confuse the reader and trip them up.
So what to do next, then?
When and how should I use quotes?
What role do they play, exactly?
After a bit o’ fumbling around, I figured out a method that worked.
And cranked out several case studies this new way.
Makes life simple. And makes the quotes you do use have even more impact.
Let me explain in a video because that’s easier than typing sometimes.