The other day I was talking with someone about your “invisible list”.
These are people who keep an eye on you but aren’t on your email list.
For example, I don’t have twitter. But every now and then I’ll type in the name of a comedian + twitter on Google (usually Anthony Jeselnek) and read their funny tweets. I’m not a “follower” according to Twitter, but I follow him.
You’ve got people like this, too.
People forget about the “invisible list” come launch time. They focus their energy on paid ads, affiliates, and their email list. But they miss out on people who follow them tangentially.
But there’s a simple way to get these people to buy from you. And it doesn’t require much effort on your part. And you certainly won’t have to pay for ads.
Here’s an example: A while back, I did a bunch of case studies for Kevin Rogers. They were designed to sell his freelance copywriting course Escape Velocity.
The main goal was to use the case studies for his list during the launch. We’ve done that in the past and in-depth case studies always create a spike in sales.
By the way, when I say “in-depth case studies” I’m not talking about testimonials or brief “Before/after” snapshots of customers. Those are fine but if that’s all you have, you’re missing out on a lot of sales.
Instead, I’m talking detailed transformational stories that overcome objections and prove beyond a doubt that your offer is perfect for them. Case studies like this one I did for Kevin. Those are much bigger needle movers than a paragraph of someone saying you’re great.
Now Kevin, being the smart man he is, knows that his case studies are too powerful to email once and then move on.
So his team took out clips from the case study interview to share on social media. Like this clip off Instagram where one of his students talks about what makes his Escape Velocity program so darn great.
And that’s just the beginning.
One in-depth case study can turn into dozens of IG posts, FB posts, FB ads, Youtube posts, and ads, as well as emails.
So if you want to convert sales from your “invisible list”, take your email content and put it on other social media platforms as well as your website.
This is especially important for case studies. Because one in-depth case study (like the ones I teach you to create in my book, which is available on my homepage) will give you loads of quotes, stories, and content you can put all over.
But that’s just the start…
I’ve got a whole system for how to turn your case studies into just about all the copy you need. You can use it to get:
- Dozens and dozens of emails and ads (whether it’s FB, youtube, or whatever else) fast
- Copy for sales pages (including headlines, leads, etc.)
- Almost all the copy you’d need for a mini-launch, autoresponder, upsell page or whatever else
This system lets you get great copy fast — and for a fraction of the price you’d pay an A-level copywriter.
It’s called the Buyer Multiplier System. It shows you how to turn your happy customers into hundreds more.
This system is all about using your customer’s words and stories in your marketing. This way you know you’re saying the right things to your audience. All you have to do is copy-and-paste your customer’s words and you’ll be ready to roll.
No stress. No worrying if you’re saying the right things. No shelling out a fortune for a copywriter who misses the mark.
You can see the full Buyer multiplier System and how to use it in your business here.