You know that “all hands on deck” moment that happens once you launch a product?
You and your team end up spending days at the computer. You’re fielding questions from curious or confused prospects. So you can close as many sales as possible.
Most entrepreneurs hire customer support people to answer these questions. Or the project manager, CEO, blog writer, IT person or whoever else temporarily jumps in to help. Because as I said before, it’s all-hands-on-deck.
Either way, it’s a huge problem. Because the people you’re relying on to close sales are not trained in how to close sales.
They may still do a good job. But they’re going to let customers fall through the cracks.
It’s not their fault. And it’s not yours either.
Because until now, you haven’t had many other options.
But today, there is a way to turn your customer support team into world-class salespeople overnight.
And that can have a huge impact on your conversions.
Let me explain:
You can increase sales as much as 40% simply by having a customer support chat box on your sales page.
And you can turn the customer support people running this chat box into expert salespeople instantly.
How?
Give them access to a stable of case studies designed to close sales.
For example, imagine, a potential buyer comes to your sales page.
She’s not sure your product — which, let’s say is a course on how to start a coaching business — will work for her. Because she doesn’t know what kind of coach she wants to be.
So she asks your customer support person if this is for her.
Instead of saying: “Yeah, it cans till work for you” your staff member says something like:
“It can work for you. In fact, your situation sounds a lot like Rachel’s. Take a quick look at this story, you’ll find it very helpful.” Then your customer support person sends your prospect a link where they can read Rachel’s full case study.
They can see Rachel overcame the same problems, fears, and obstacles she faces. And how Rachel achieved incredible results thanks to your product.
Now imagine you had a dozen different stories targeting different demographics, desires, objections, fears, problems and more.
So it didn’t matter who asked your customer support person a question. Every prospect would receive a true story of someone just like them using your product to have the success they want for themselves.
Best of all, these case studies are designed to overcome objections, inspire action and close sales.
If you can get a 40% increase in sales just by adding chat support…think of what arming your customer support team with stories like that could do…
Want to find out?
Shoot me an email at [email protected]
I can create that stable of case studies for you.
Which can turn your customer support team into expert salespeople overnight. So you can close way more sales without having to agonize over copy or spend a fortune on a new sales page.
