I just watched The Mandalorian — which was wildly overrated.
I mean, it was fine. Baby Yoda is fun. And it got better once Bill Burr showed up.
I just can’t get excited about a show where the two main characters barely talk and half of each episode is laster fight. Let’s get some witty dilogue in there, yo.
Anyway, it got me thinking about how Star Wars took one little idea 50 years ago and turned it into a massive empire.
One idea — good guys using the laster swords and magic to fight bad guys in space — turned 11 movies, hundreds of books (shout out to the Darth Bane serious which I enjoyed), about a thousand comics, a theme park, 31 TV shows, 51 video games (shout out to The Force Unleashed which made college even more fun), countless toys… and probably some other stuff like cereal.
Even more impressive when you think about the fact only 1.5 of the of the movies they made in the past 30 years were any good.
So how were they able to turn that one concept into an empire?
They got the most out of what they already had. They dug deeper into different characters, storylines, groups of people, and timelines. They took you on “side adventures” and went further into the lore and universe they created.
You can do the same thing with your business.
Just like how George Lucas and Disney turned this one concept into an empre, you can, too.
Except your concept isn’t a fight in space between good and evil.
Yours is, most likely, the amazing transformation you’re able to get for your clients.
That is the backbone of your business, isn’t it? So why hide it? Show it off, baby!
There is SO MUCH juice in your customer succcess stories. But most people never squeeze it out. They get a little drip in the form of a testimonial then look for the next thing that will spread their message and make sales. They don’t realize they thing they need to do that is already right in front of them. It’s your customer success stories.
With these, you have your customer’s transformation — how they went from struggling to happy/successful.
But there are countless stories within that story.
For example, one of my clients is a Life Coach. She had me create tons of case studies how people used her program to become successful Life Coaches.
But since we got such in-depth success stories, we are able to go on little “side adventures”.
We don’t just tell the one transformation story. We’re able to tell stories like how the woman used what she learned to have a better relationship with her teenager daughter. And how she finally got her daughter to listen and open up to her.
We can tell stories of how she used these skills to help a friend lose 50lbs. Or how she used them in her other job to help her clients be more confident and more fully themselves.
Every story can share a different lesson about my client’s product. We can share specific tools and tactics… overarching philosophy… we can help create mindset shifts in the reader and shift their beliefs about how they see their problem or our product… we take them deeper into our world.
One in-depth case study can give you dozens of stories. All of them you can share all those stories on various platforms — email, Instagram, Facebook, etc.
You can put them in your cold traffic funnels, autoresponder sequences, sales page, webinars, or just set up a years worth of engagement content that’s easy to create.
I’ve been doing this with clients a lot lately. We dug deep to get in-depth customer success stories. Then we organized them in a way that’s super easy to pull from. So we can put together compelling copy that tells a fun, inspiring, helpful story quick.
One person’s story can become several weeks worth of valuable, compelling emails.
In fact, one client smashed records for webinar attendants after we told stories from successful customers. And they got more sales calls booked from that webinar than any webinar they’ve done before. Because the people who joined had seen what was possible before they even got on the webinar. They were rearing to go.
Another client made a few thousand bucks from an email we sent out of the blue. The email started with copy of our customer describing their pain and the results the got. There was no build up to that sales email, we just put it out on it’s own and it worked.
I created a whole system on how to turn you customer success stories into almost all the copy you need to reach a larger audience and get more sales. You can learn about it here.
And if you want help, there is an application on that page where you can join my wait list. If we’re a good fit, I can get all this done for you. So you can spread your message to the masses with amazing transformation stories that get people to want your product.