If you want to get people to sign up for sales calls for your high-ticket coaching package, this is for you.
One of my clients has a fairly small email list that wasn’t doing much.
She sends the occasional email for people to join her high ticket coaching program but not much happens when she does.
The thing is, her program is amazing. She gets incredible results. But she struggled to get that across to her audience over email.
She wanted people to book a call with her sales team. Because once they do that, most end up joining her high-ticket coaching program.
To help, I used my Buyer Multiplier System with her.
We took the words and stories from her successful clients and turned them into an email sequence to get people to book calls with her sales team. And it was a huge hit. Here’s what she sent me after the emails went out:
Here’s a breakdown of what we did:
First, I had already done several in-depth case studies for this client. Because of that, we had tons of quotes and stories to pull from.
We sent four emails on four different customers. Each email highlighted just a piece of that person’s journey. For example, one talked about how they were able to have a more fulfilling career as a result of doing this coaching program. Another talked about how they transitioned from a corporate job where they worked all the time to having freedom and flexibility to work for themselves.
The job of each email was to show the transformation available and hit on different benefits of joining this program. We basically answered the question “Why should I care about this product?”
That’s what every good email sequence does. The mistake most people make thought is they simply show the transformation without showing proof. They talk about what’s possible or people talk about how they themselves made that transformation. But it’s so much more powerful to show your customers achieving those results. Because then you have proof — you’re not just throwing out claims. You’re letting the reader see this is actually possible for them.
We also had a common “theme” running through those emails that linked them all together. The “theme” for an email sequence can be anything from “freedom” to “the power of listening” to “how to be confident” to a million other things. The point is it’s a concept that people believe in that links everything together so people can follow along.
So four case study emails showed transformation and life that was possible to them. That ramped up their desire so we could start asking them to take action.
And that’s what we did in the second half of this sequence. Now that they saw the transformation and the proof
The first sales email was a straight pitch to join a live group call. We talked about how the transformation we’ve been talking about is possible for them and we’ll share more info on the group call. And we hit on why it’s so important for them to make this transformation now.
The second gave more details and answered any questions they may have before the call. We helped them understand what it was about and if they were a good fit for this.
The third was a “reasons why” email mixed with proof. We have the 6 “reasons why” our program was could improve their lives and backed up each one with proof in the form of quotes from past customers. This basically highlighted all the most desirable benefits of the program with testimonials showing our customers actually achieved those benefits.
The final day we sent two emails reminding them that time was running out and of the benefits of being on the call.
My client then hosted a live call for about an hour. This is essentially a webinar. After we had people book calls to take to their sales team. And the sales team calendar filled up.
To recap, if you have a high ticket coaching program, here’s a great way to sell it:
- Send 4+ “Pre-sell” emails sharing case studies and stories from customers showing the transformation possible
- Send 4 emails asking them to join you on a live group call using the Webinar Booking Sequence
- One the call, show them what’s possible and share how your program is uniquely designed to help them achieve those results faster/easier/better than anything else (This can be a recording instead of a live call)
- Have them book a one-on-one sales call
This sequence — the case studies plus 4-part sales sequence — is what I call the “Sales Call Sequence” for getting fully booked with sales calls.
It’s one of several sequences I share inside my Buyer Multiplier System.
The Buyer Multiplier system shows you how to quickly and cheaply create A-level copy using quotes and stories from your customers.
It’s loaded with templates and examples of how to write autoresponders, launches, webinars, engagement emails, and more all using material you get from your happy customers.
So you don’ have to pay a fortune for copy… or wonder if you’re talking about the right things….
With this, you can ensure your message is spot on. And you have proven templates and formulas to get your copy out the door and bringing in sales.
You can learn more about the Buyer Multiplier system here. You’ll also find an application on that page if you want me to implement it for like I did for this and other clients.