If you need great copy fast…
Or you hired a copywriter and you want to get them up-to-speed so they hit the project out of the park the first time…
You’ll love this.
A client came to me after paying some branding company ~$20,000 to help with their messaging.
The branding company did all this research and provided my client with a smattering of random customer quotes and…uhh… that’s pretty much it.
Basically, my client paid all this money for information that they don’t even know how to use.
They’re not alone. A lot of companies pay for this in-depth customer research. But when it comes to APPLYING that research, the agencies are just like “Uhhh good luck with that! We’ll just take our check and leave. See ya!”
That client then came to me and asked if I could sort that research for them. They wanted me to come up with their positioning and help them understand the best ways to talk about their product to their customers. We couldn’t agree on terms so it fell through. But I realized how valuable these messaging documents can be.
So I started to create them for other clients using material I collected from the case studies I wrote them.
I call it the Buyer Multiplier System. A part of it is a guide that contains:
- Your avatar(s)
- Your positioning
- Your customer’s core problems, desires, objections, fears, etc — plus the language they use to describe those things (this is super important.)
- Your Unique Selling Proposition
- Your core promise and secondary promises
- Proof +testimonials to back up those promises
- Stories that connect with your customer
- A big ol’ list of insightful lessons you can share anytime you want to create an “ah-ha” moment and make your copy valuable (These are great for engagement emails or sales emails that people actually enjoy reading.)
If you get stuck on what to write, you can glance this over and know exactly what will resonate. Or you can hand this off to a copywriter and they will instantly understand your customer’s thoughts, feeling, and language.
But that’s just the first half.
The second half of this system is I show you how to apply all that to create all the copy you need for your campaigns. You get templates and examples of how to take all that information and quickly crank out:
- Engagement emails (enough to last you several months)
- Launch campaigns (including value emails, opportunity emails, teaching emails, and sales emails)
- Headlines and leads for a sales page
- Sales bullets
- Facebook ads
- Youtube ads
- Subject lines (you get hundreds of these)
This can save you so much time and money its obscene.
You won’t have to deal with getting copy from a copywriter that feels “off.” Because your copywriter can simply use the exact quotes and language from your customers.
You won’t need to constantly higher super expensive writers. Because you can give this to a newer writer and they’ll be able to give you solid copy following the templates and examples.
If you’re writing yourself, this can save a ton of time because everything you need for all your copy is right there. You just got to copy and paste a few lines and you’re 80% done.
Watch the Buyer Multiplier System in Action
To help you wrap your head around what this is and how it can help, I shot you this quick video: