A few weeks ago, I heard about this magical thing called an “air fryer.”
Apparently, it fries food by using only a little bit of frying oil. So it’s still tasty but not nearly as fatty.
I’ve had a few phases in my life where I would fry all kinds of things: Oreos, cheesecake, oreo cheesecake…
Fried Oreo cheesecake bites… awwwww yeeaahhhhh.
This got me excited.
So I went online to look at the different air fryers available. Specifically, I typed in “air fryer reviews”.
Your prospects are doing the same thing!
They are typing in [Name of your product] + reviews.
When they do that, what happens?
Seriously, go look.
Is there anything for them to read?
Any way they can get a feel for whether your product is right for them?
This is what your audience is going. So you might as well meet them there.
One way is by having case studies on your site.
Another is to do something one of my clients did: They had their customers write reviews for their program.
The customer wrote these either on Medium or their own website.
So if you type in that client’s course name + review, you see multiple pages of people singing their praise.
Definitely, something to consider doing.
Of course, your customers may not be the best writers. Or they may not know what to say.
So it can help to prompt them with a few questions, such as:
- What challenges did you face before joining the course?
- What made you decide to join?
- What were you hoping to achieve?
- What did you learn/what was it like to use it?
- What results did you achieve?
- What were your overall thoughts?
- What would you say to someone who was thinking about joining?
It can also help to send them an example of what a good review page looks like.
I just wrote a review for a fitness coach that helped me lose 15lbs in 3 months without really trying. Feel free to use that as a model.
Any questions on how to do this?
Or did reading this spark anything interesting for you?
If so, let me know in the comments below.