The other day, I saw this article pop up in my FB newsfeed.
In it, a writer for Inc.com (Ben Hardy) talks about his experience in Joe Polish’s Genius Network Mastermind.
It’s basically a case study for Joe Polish’s group. Except it’s even more credible because it’s posted on a third party site.
If you want to to get your case studies featured on 3rd party sites (even major publications) you can do the same thing.
First, you can invite people who contribute to major publications to try your product/service for free. That can get it on their radar so they write about it.
You can also simply encourage your customers to share their experience and post it on Medium or their website.
Once you get a few of those it gives you a very cool advantage. When someone types in “[NAME OF YOUR PRODUCT + REVIEW]” into Google they’ll see a ton of articles from people singing your praise.
Of course, people might be intimidated to do this. They aren’t writers and aren’t sure what to say.
In that case, you can copy the format this author used when he wrote about the Genius Network Mastermind.
He simply shared what he learned and how it impacted his life. You can ask your customers to do the same.
For example, in the article about the Genius Network, the author dives into two key lessons he learned.
The first is about the importance of investing in yourself. And how simply spending money on yourself and your business creates a “psychological upgrade”. You start to see yourself as more deserving of a better life. And you can move past the subconscious beliefs that may have been holding you back. (He explains all this in more detail in the article.)
Then, he goes into the next lesson. He talks about the importance of being a Giver. And he dives into Joe’s Magic Rapport Formula for giving value to others.
The formula itself can be a little dry. So he puts some meat on the bones by giving you an example of what it can look like in real life. He talks about how Joe will get out his phone and connect you to someone instantly instead of promising to do it later as most people would.
Finally, the author talks about how the program changed his life.
He shares how he 10x’d his income from what he learned in the mastermind. And he shares how he’s learned to think about his business differently. And he now does things like hire help based on who will best get the job done as opposed to whoever is cheapest.
If you want your customers to write case studies for you, this can be an effective format. You have them share 1-3 key lessons and the results they achieved.
The key lessons make the article valuable. In the above example, the lessons are basically “mindset shifts” the reader can use right away. They may have a big “ah-ha” moment as they realize they investing in themselves can help them see themselves in a better light. Or the idea of focusing on being a “giver” may resonate because they realized they haven’t done a whole lot of that.
Sharing the results after the lessons make the lessons even more powerful. They show that these aren’t just cool ideas. They are valuable and when used can lead to positive change.