Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help you here.)
Because you have amazing success stories, but people aren’t reading them. So you’re losing sales. Because people aren’t seeing cold hard proof your product will work for them specifically
Here’s how most people use case studies:
- They record a video/write up a post. But the beginning of it is boring so the reader tunes out and goes to watch cat videos instead.
- They introduce them with the same boring phrases everyone else is using (“This person went from broke to rich in a year with this product!”) as opposed to connecting to entering the conversation going on in your client’s mind and connecting with their deeper pain, fear, embarrassment, and desires.
- They rely on testimonials (which are easily shrugged off) instead of sharing the full, compelling journey. One your reader can identify with and say “Well if it can work for him, it can work for me”
I believe if your audience saw the FULL STORY of people just like them succeeding with your product, you’d have more buyers.
Do you agree?
Anyway, here’s a bit more on how to make your success stories pop — so people consume them and BELIEVE they can have success with your program.