In a moment, you’ll get a behind-the-scenes tour of an online funnel that makes selling fun.
One that proves to your reader you understand them and have the sole solution they’ve been looking for.
And keeps white-hot leads from slipping through the cracks (which is happening if your current funnel looks like this: lead magnet -> warm up emails -> sales emails.)
This system made a tennis site $25,000 in one week off cold traffic. It built an orchid business from nothing to $500,000/year. And now, top companies like Mindvalley are making it a staple of their marketing.
Before we walk through it, it helps to understand the philosophy behind it. This will help you see exactly why it’s an upgrade over the current method.
“What’s wrong with my sales funnel?”
Imagine strolling into a gym looking to hire a personal trainer. Your goals aren’t that big — you just want to lose a few pounds and look good at the beach.
The moment you walk through the door, the trainer goes into his spiel. He tells you about the gym, his qualifications, success stories of clients who lost 50lbs, won bodybuilding contests, competed in triathlons, etc.
You’re thinking “Okay, that’s great… but I just want to lose a little weight and find a routine I can stick with. Are you the guy for that?”
You never find out. The moment he’s done talking he hands you a pen and asks your credit card number.
The traditional funnel system most people use is similar to this interactions. It’s a one-sided conversation.
I’m not saying it doesn’t work, it obviously does. Especially if you’ve done your homework and know your audience well.
But there’s a better way to do it.
Here’s the thing: You’ve got 3-4 different types of customers (at least!).
So isn’t it strange to deliver the same exact pitch to different people with different needs?
When your reader sees you talking about things that don’t apply to him, it plants a seed of doubt in his mind: “Maybe this isn’t for me”.
So as much as possible, you want to turn your sales funnel into a one-on-one conversation. One that’s laser focused on his specific needs. That’s how selling is done in the physical world, after all.
A better way to convert cold traffic
Now segmenting your traffic doesn’t solve all the problems the traditional funnel system creates.
Because some people who download your lead magnet are already itching to buy. They’d happily spend the money if given the chance. By making them wait, you give them time to forget about you and find someone else.
So a better funnel system would be one that lets you:
- Capitalize on hot prospects by selling to them immediately
- Sell to different types of customers while proving you understand each of their problems on a deep level.
And if you can make this process fun for the reader, even better.
Now the method I’m about to show you does all those things.
Below is a video breakdown of the Vinsanity Shred Ask funnel for cold traffic.
Vinsanity Shred is a workout program that I’ve seen on my newsfeed over and over. They use the funnel system I’ve been describing (it’s called the Ask Method) to create a sales process that’s fun, personalized to the reader, and offers a chance for hot buyers to purchase immediately.
Take a look:
Bonus: Fast copy tips to up-level this funnel
Now the Vinsanity Shred funnel is great, but even that could be improved. Here are two quick tips I learned early in my copywriting career that can help make this funnel (and perhaps yours) more effective.
First, if you listen to the full landing page video you’d hear a lot of “you need”. Telling people what they need or should be doing can come off as naggy . People don’t want rules. They don’t want to pay money to someone who is going to nag them.
Anytime you find yourself telling the reader what they “need” or “should” be doing, take a step back and find another way to get your point across.
For example, in this video, Vince could share his past struggles with fitness. Then talk about how he should have been doing things differently and this product is a result of what he learned. The reader can connect the dots himself. He can identify with the struggles Vince had and from there understand he should be doing exactly what Vince is recommending.
Doing this would not only help Vince avoid turning off viewers, he’d come off as even more relatable and trustworthy.
Another thing, as mentioned in the video, would be to throw in testimonials. Vince made the claim that he’s helped thousands, but there are no testimonials. Backing up his claim would build trust. Plus, fitness is super visual so before/after pics are important for products like this.
“How do I do this myself”?
There’s a course created by Ryan Levesque, called the Ask Method, that shows you how to make a quiz like this. And these quizzes are just one step. There’s a lot that goes into creating them, not to mention the follow-up sales emails and pivot surveys for getting sales out of non-buyers.
Now the course, which I’ve gone through myself, costs a few thousand bucks, takes a few dozen hours to implement if you’re starting from scratch, and it’s closed.
But there is a book that describes the whole thing. It’s not as detailed as the course, but it’ll give you a general overview of how it works. (I’m not an affiliate and don’t make a dime if you buy it.)
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