“I want to learn all about online marketing — copywriting, emails, podcasting — all of it”.
That’s what a relationship coach said to me a few weeks ago. So I compiled a list of resources that have helped me over the years. He found them useful so I figured I’d share them.
Below is a list of resources I recommend for different areas of online marketing. Most of these I’ve learned from or used in some capacity. Others I keep hearing about and people I trust who have been in the game a long time have good things to say about them.
Ryan Levesque – His ASK method looks like it’ll revolutionize the way email funnels are done. Instead of writing emails and hoping they resonate, he teaches you to create surveys and quizzes that are interactive and make the funnel feel more personal. I’m going through this now and turns out, even if you don’t have a business (or an idea) his program will help you start one. So that’s cool.
Perry Marshall – Literally wrote the book on it. May very well be the only resource you need to go from clueless to pretty darn good at Adwords, so you won’t have to spend a bunch of money on someone like me.
Video sales letters
Jon Benson – There are others, but his is the name I’ve heard first and by far the most when it comes to who to turn to for VSL scripts.
Gary Bencivenga, Gary Halpert (his newsletters are old but he’s a hug influence on most direct-response copywriters today) and John Carlton. Back when I was starting out I took John’s Simple Writing System course. The combination of his teachings plus getting direct feedback on my copy from a top pro helped me make more progress in weeks than I had in months on my own.
Entrepreneur on Fire — Because why not learn from the guy who’s pumped out a new episode every day since 2012, going from nothing to earning millions with his podcast?
By the way, I talked to a guy who was in charge of SEO for a company that got a million visits a month. He said the little tricks you learn are great and all, but the real trick to SEO is these three thing: “Write great content, do it everyday, start ten years ago.”
Best get started then 😉
Other great resources for continuous learning
Copy Chief — Great for both copywriters and small business owners. You get to see what people are doing and what’s working right now, get feedback on your own copy and marketing strategy from smart people, plus great copywriting trainings.
Dan Kennedy — Tons of great material for marketing and copywriting for small business. Dan’s kind of a big deal.
Frank Kern — Maybe the biggest name in internet marketing. Keeping an eye on what he’s up to or using him as a model may not be the worst idea.
I Love Marketing: Two marketing superstars talking about marketing. I’d start with either this episode, or scroll through their list of top entreprenuers, marketers, and business people to find someone they’ve interviewed who resonates with you. Maybe Tim Ferris or Tony Robbins.
Truth About Marketing — Done by Kevin Rogers, the same guy who runs Copy Chief. Some big name guests and a great behind the scenes look at people’s stories. Plus you get to hear the one thing they’ve done in their marketing that led to the most surprising results.
Ramit Sethi — If you are starting from scratch, without even a business idea, his Zero to Launch course is great. Instead of trying to teach you everything you’ll focus on 1-2 things he argues work best. (This may sound like a sales pitch but that’s what happens when you spend a year writing copy for his courses like I did :p I saw first hand how his stuff works hence the recommendation.) Honorable Mentions: Marie Forleo, Derek Halpern.
There’s plenty more great ones, but this should keep you busy for a while. If there’s any other super great resources you’ve found that you’d recommend to people who wanted to get better at internet marketing, share them in the comments below.