You went through all the trouble of creating a bitchin’ product that gets results.
Then recorded their success story for a case study.
Now it’s time to milk that sucker for all it’s worth.
Because few things are as persuasive as a true story of someone doing amazing things with your product.
So wrack your brain for clever ways to connect with people and persuade them to buy when you’re sitting on a story that already does that?
Here are 12 ways you can use case studies to grow your audience and increase sales.
Build your audience
- First up, use that baby girl on cold traffic. Awwww you know what I mean. A little ad people can click on, then read the full story to get the “my oh my I don’t know who this person is that helped this guy but I need to get on his list immediately!” sweats.
- Lead magnet — Don’t give it all away at once — make ’em work for it. Promise that sexy story of a total nobody who used your product to become Supreme Ruler of Earth… but say they gotta give you their email first. Then the book with that story ( But instead of having them read the article, you create a pdf with 1 or more case studies for them to read. So they can see how all these other people did the amazing thing they want to do.
- SEO — This may not be the fastest route but sometimes it’s just better to take it slow. Put your case study up as a blog post and over time people who stumble across it will be unable to look away. Until they’re inevitably sucked down the rabbit hole that leads them to your email list, a sales sequence, and the fruition of all their wildest dreams (Or at least 1-2 good things happen to them).
Build desire for your product
4. Use the story as an engagement emails. A little reminder to your audience you’re thinkin’ of them, want what’s best for them, and can help them the minute they decide to get serious.
5. If you’re doing a Jeff Walker-style launch, use this to warm ’em up. Use case studies as “pre-pre-launch content” — videos you send out the week before your product launch content videos. Dazzle them with the amazing transformations people have had and get them all hot and bothered for your free workshop.
6. Mix them in with your Product Launch Content videos. You can even get up close and personal by making the case studies specific to avatars — so feel like you’re looking at them as if you’re their one and only.
See, you shoot four different introductions. Each one shares a success story of a different type of avatar. Then you segment your list so people are only seeing how your product worked for someone just like them.
7. Close high-ticket webinar sales — They just saw you talk and were so smitten by the sound of your voice they lost track of time and space and never bothered signing up for your thing. Not to worry. Send them an ebook showing all the different people who had success with your product. And watch them come sprinting back into your open arms.
8. When cart opens, include emails with case studies in them or links to case studies. Get that FOMO/jealousy going and show them just how good life with you can be.
9. Cart abandonment emails — They went all the way to the shopping cart but got cold feed. Not to worry, gently caress their inbox with a case study that eases their fear and rekindles desire for your product.
10. Upsells — Why sell them one thing when you can sell them two? After they buy, send an email on how someone had even more amazing results using that thing by also buying this other thing which you have available.
11. Post-sale — You don’t want buyers remorse creeping in. Where they feel they made a mistake after one too many gin and tonics and it’ll never happen again. So send a case study to inspire them. Help them reaffirm their decision and cut down on refunds.
12. Use them in your sales page — You can wrap those bad boys in your sales page and put case study interviews close to the bottom as proof. Or heck, go a little crazy and have the case study story be the crux of your entire sales page if it’s sexy enough.
Go forth and seduce ye skeptics, doubters, haters and non-believers.